Social Media and Content Management
A- SOCIAL MEDIA
Beginner
At this level, the candidate will learn the following.
- How to create Professional Social media mediums for his business
- Learn how to create cover photo, profile picture, and post designs
- Learn how to use effective hashtags and links that will help increase brand awareness and SEO
- Learn how to create page content.
- Learn how to create basic boosting.
- Learn the Principles and Tools of SM marketing
- Traditional Vs Digital Marketing
Intermediate
At this level, the candidate will learn the following.
- Learn how to create targeted campaigns
- Learn how to Run effective ads
- Learn how to create social challenges
- Learn how to engage customer-business relationship online
- Learn how to promote products
- Learn how to use catchy sentences and create phrases for the campaigns
Advanced
At this level, the candidate will learn the following.
- How to manage campaigns on all social media platforms (Facebook, Instagram, twitter, LinkedIn)
- Learn how to decide on which platform to Market.
- Email Marketing • Master online Selling.
- Learn how to create offers and competitions
- Scheduling and delivering
- Start with an online marketing plan in class.
B- CONTENT WRITING
- Create print digital content
- Conducting research on any given topic.
- Working with customers to define their content needs
- Optimize social media content
- edit and publish engaging posts for social media networks including Facebook, Twitter and Instagram
- create style guides or suggesting changes to ensure content is consistent and clear.
- Writing clear marketing copy to promote products/services
- Update website content
- Prepare well-structured drafts using Content Management Systems